Sanity.io is a content platform used by development teams around the world. Like most developer tools, what it does is hard to see from the outside. The marketing needed a visual style consistent enough to hold up across social media, events, campaigns and product communications.

During my master's I worked part-time at Sanity as a UX and graphic designer. I maintained their design system and made marketing assets: social media posts, event materials, t-shirts and branding. The aim throughout was for everything to look like it came from the same place, whatever the format.

I also worked with another designer to redo how Sanity introduces its main product online, helped build the learning platform for new users, and made promotional material for campaigns aimed at different audiences.