Marketing and brand design at Sanity.io, alongside UX work spanning their design system, learning platform, and product communications.

Sanity.io is a content platform used by development teams across the world, but like most developer tools, the gap between what the product does and how it looks to the outside is wide. Marketing in that context is not just about aesthetics. It is about building a visual language coherent enough to carry across social platforms, events, campaigns, and product communications without falling apart.

During my masters I worked part-time at Sanity as a UX and graphic designer. The work ranged from maintaining their design system to producing marketing assets for social media, event materials, t-shirts, and branding collateral. The consistent thread was making sure everything produced felt like it came from the same place, regardless of format or context.

Beyond the day-to-day output, I collaborated with another designer to overhaul how Sanity introduces its main product digitally, worked on developing the learning platform for users adopting the product, and supported global marketing efforts by creating targeted promotional materials for different audiences and campaigns.